After a, not so long, career as a Marketing Manager, I quit my day job to do the most important job of my life: raise three wonderful children.  In between field trips, room parties, play dates and the park, I spent 15+ years creating little side businesses.  While these little ventures were fun and fulfilling they all led me back to my mantra, "I should have a store". The kids grew up, we moved to Wisconsin (whole other story) , and I found myself in a lonely place, knowing no one and with nothing to do. The idea of opening a store with the mission of doing good and giving back became insuppressible. I would do good by helping women find comfortable clothing that makes them look and feel great, in a shopping environment that is welcoming and uplifting. I would give back by donating a portion of profits each month to charitable causes. My first location was in a small co-op community of other stores. Mission Road Boutique, a women's apparel and accessory store dedicated to doing good, was born.  After about a year, I decided to take the big leap and open my own brick and mortar in the town we currently live, Oconomowoc, Wisconsin. Six months later, my love for furniture, home decor and gifting gave me the courage to open a second location dedicated to just those things.  The Well, named for the vision of being a space full of treasured things you'd come back for again and again, was just 1/2 a block from Mission Road Boutique.  Then, Covid hit, I panicked, and made the tough decision to combine the two stores into one location but could never let go of either name because of their deep rooted purpose.